Over the past few years, the real estate industry has gone through a seismic shift. Agents and brokers are facing pressure to reduce their commissions like never before; brokerages are having to think outside the box to stay profitable; and new technologies are streamlining the buying and selling process. As agents and brokers work smarter, and harder, to maintain their incomes, there’s a growing divide between true professionals and those only in it for the commission.
What’s at the heart of these changes in the industry? The answer is simple: consumers today are relying on the web more than ever to help them buy and sell their homes; often, because they lack a real estate professional they trust.
In response, internet companies have popped up to meet this growing demand, which has left many real estate agents unsure of how to capture the attention of prospective clients.
While many agents rely on online sources for new leads, the reality is the best leads come from existing relationships; that is, current and past clients and their referrals.
Principles don’t change, tactics do.
- Posted by Steven Porter, Mortgage Agent - Mortgage Architects
Steven can be reached through his website at www.1800Mortgages.ca
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